A Subcontractors’ Guide to Pursuing the Right Construction Bids

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A Subcontractors’ Guide to Pursuing the Right Construction Bids

By Claire Wilson, Co-Founder & CEO
Published Aug 09, 2024
Updated Jun 25, 2026
Reading time 11 minutes

Key Takeaways

Not all business is good business, especially for subcontractors. Pursuing the wrong construction bids can waste time, ruin your reputation, rack up debt, or worse—drive your business to close up shop. You need profitable, low-risk projects within your wheelhouse and aligned with your long-term strategy.

If you’re tired of looking at subpar profitability reports and want to help your team choose construction projects that are the best fit for your business, you’re in the right place.

This article will help subs adopt a holistic approach to financial decision-making when pursuing new construction projects. You’ll get a comprehensive overview of how your accounting team can assess the financial viability of construction bids, including how to:

Criteria for Evaluating Construction Project Fit

There’s a lot to consider when deciding whether or not you should bid on a project. First things first, you need to make sure it’s a good fit, you have the resources to execute it, and it will be profitable.

Focus on your core competencies.

It can be tempting to bid on every project that crosses your path, but it’s important to only pursue projects that align with your core competencies. Doing otherwise can jeopardize your financial stability and overall business success.

So, when you’re reviewing a request for proposal (RFP) for a construction project, start by scanning the logistics to quickly determine whether it fits your strategy and capabilities.

Make sure you have the right resources available.

The next thing to look at is the resources required to execute the project. Consider the target start and end dates, and whether you’ll have or can easily procure the right people, materials, and equipment to complete the work on time. Also, think about whether you have the bonding capacity and cash flow to take on the project.

Always calculate project profitability.

Let’s say the project looks like a perfect fit for your capabilities. There’s still one more critically important factor to determine whether or not you should bid on it. It’s the factor everyone should care most about— will this construction project be profitable?

To answer this, you need to review the cost estimation and prospective bid. The estimate must be as comprehensive as possible, accounting for all labor, materials, and equipment expenses, including indirect costs like taxes, insurance, workers’ comp, employee benefits, and other overhead fees like warehouse rentals.

If the project doesn’t meet your minimum target profit margin, raise the bid or walk away.

Prioritize projects with favorable payment terms.

The construction industry is notorious for long payment cycles. A lot of subs may be inclined to shrug their shoulders and say “It is what it is,” but there’s a lot you can do to get paid faster—starting with the contract.

Prioritizing projects with favorable payment terms will go a long way toward ensuring a healthy cash flow and avoiding financial strain. In fact, at the NECA Emerge conference, one speaker emphasized that payment times are the most critical factor when evaluating new clients. Therefore, it’s essential to ask about payment terms up front and review contracts carefully. Consider running for the hills when you see things like pay-if-paid clauses.

Do your due diligence on the client.

RFPs will give you all the details about the what, when, and how of the project. You should also be asking “who?” As in, who is the project owner and who would be your direct client?

Conducting in-depth research on potential clients and GCs is always a good practice. Look at their payment history, reputation, and financial stability. Some states (like Arizona) have a registrar that allows you to search for contractors, check the status of their licenses, review any complaints filed against them, and more.

When you find projects from reputable, profitable GCs known for paying on time, move those bids to the top of your priority list.

Identify and assess potential risks

Construction projects are often wrought with risks that can quickly derail work—like unknown site conditions, rushed timelines, and potential safety concerns. The best risk mitigation strategy is a proactive one.

You might not have a crystal ball to predict everything that could go wrong, but you do have a lot of information at your disposal to help spot risks during the bidding process. Carefully review all bidding documents, plans, and project specifications. Also consider your experience with similar projects in the past. If you identify several high-impact or high-probability risks, you may want to pass on the opportunity.

A Process for Making More Informed Future Bids

Accounting should actively participate in identifying which construction bids are best for the company to pursue. It’s important to approach this role with as much data as possible. Your past and current projects hold a treasure trove of insights that can help you recommend which projects to pursue in the future.

Siteline’s A/R reporting module lets subs review the financial health of every project from every angle—after the fact and in real-time. You can forecast cash flow, analyze A/R aging trends, and easily see your fastest- and slowest-paying clients.

Think how powerful this data can be in making calculated bids for work that will yield the fastest payments. Curious if Siteline is a fit for your sub? You can book a demo here.